Zeenk Ecommerce platform

Challenge

Zeenk is a tech startup based in Boston, Massachusetts. They offer the first customer centric data analytics solution built for DTCs, eCommerce brands, and agencies. They analyze and predict the lifetime value and behavior of brands customers and empower brand managers to leverage these insights to optimize their marketing tactics to retain the best customers and acquire more like them.

Result

As unique Designer I was involved since the birth of this initiative. I was in charged of building all screens of the new software and its relative design system. My tasks also included designing visual posts for the marketing team and structuring the existing website.

Timeline: 1 y, 5 months - longterm collaboration

Collaborations: PM, Dev team (SW)

Platforms: Zeenk.com

Tools: Figma, Miro, Illustrator, Photoshop, DevOps

Process

Project brief

My role involved participating to the project brief, collecting all sort useful info, research and analyse the problem and propose a list potential solutions to be tested with the dev team. In order to do that I was involved in all meeting concerning strategy and development of the specific project.

Task assignment and agile work

Once the brief was done, all members had their tasks assigned by the PM. Working in an agile environment, I was asked to take care of specific tasks and deliver them within set dates. Some tasks may require following detailed instructions of what and how to deliver assets according to the needs of the dev team.

Prototype and high fidelity wireframes

Figma was my key tool for delivering low/medium/high fidelity mockups of the project. Depending on the task I may be asked to release an entire interactive prototype for that specific functionality.

Design documentation and follow up

Documentation was kept secure inside DevOps allowing us and or PM to supervise all completed, ongoing and to do tasks. Test, iterate and to it again was mandatory until the final release of the task.