Villa Minda

Challenge

Villa Minda is my family business. We have  been running this guest house since 2007 and it is my duty  to take care of everything that concerns branding, photography, website and social marketing. The brand went through diverse changes, but never missed its essence. My personal challenge is reflecting the business mood and attracting as many visitors as possible. Here I’ll focus on talking about the branding and the website. 

Result

The brand symbol carries the idea of hospitality, warmth and femininity which is core of this business. On the other hand it is meant to be clean and colour-bold. The website is a window for the clients. It is designed in Squarespace and I took care of all elements: from the structure, UI assets. copywriting (Italian & English) and images.

Timeline: 1 week (branding excluded)

Platforms: Squarespace

Tools: Sketch, Illustrator, Photoshop

Visit us at Villaminda